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Lessons from Marketing


As a marketer in Silicon Valley, Cammie often faced more challenges selling new ideas internally than she did selling them to consumers. She learned to use all of the elements of smart marketing – understanding your audience, knowing key differentiators, developing breakthrough communication and leveraging emotion and data to build a compelling business case in order to get internal buy in and budget for her programs. Whether you are in HR, IT or Operations these principles of marketing can help you gain credibility for your organization and secure the resources and support you need for success.


The 5 P’s of marketing your idea internally

Influencing those who don't get your agenda

Creating metrics that matter to the C-Suite

Examples of successful change agents

Key takeaways include:

Brand-Builder  |  Speaker  |  Author

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