Inside Out:


Why Great Brands Start with Employees


As a Chief Marketing Officer for multiple Fortune 500 companies Cammie has built consumer brands like Doritos, Yahoo! and Wii by creating and communicating differentiated experiences. What she has come to understand, however, is that brands only achieve greatness by attracting the right talent and then motivating employees to consistently deliver on the experience that the brand promises. By starting with employees and ensuring consistent authenticity, substance, and voice throughout the business—any organization can unleash a powerful tool to emotionally engage employees and ultimately create loyal customers.

Key takeaways include:


How to articulate your brand purpose in a compelling way

Using brand values to shape and enhance employee experience

Aligning the organization around your brand vision

Ideas and real examples of brands doing it well


Brand-Builder  |  Speaker  |  Author

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